The Ultimate eCommerce Marketing Calendar for India in 2024
Oct 17, 2024
One of the most common struggles most eCommerce businesses face is losing track of their marketing activities. Thus, social media marketing calendars 2024 have become a must-have tool for businesses looking to proactively plan future social media campaigns , promotions, product launches, and other marketing events around the most popular Indian holidays.
The only problem is that most marketing calendars are either generic (focused on global holidays) or filled with hundreds of irrelevant events for local audiences that may not suit every business.
Therefore, in this post, Refresh Ideas aims to solve both problems by sharing a simple and accurate eCommerce marketing social media calendar for 2024 for Indian businesses. So, feel free to check it out below and boost your social media marketing reach, ROI, and sales more effectively.
The Ultimate Marketing Calendar 2024 for eCommerce Businesses in India
E-commerce Marketing Calendar January 2024
New Year’s Day
New Year’s Day is one of India’s most popular celebrations. For eCommerce businesses, it’s an excellent opportunity to launch new products, promote clearance sales, or thank loyal customers with freebies.
Science Fiction Day
Clean Off Your Desk Day
National Youth Day , Swami Vivekananda Jayanti
Lohri
Makar Sakranti
Makar Sakranti is one of the popular Hindi religious festivals. Millions of locals around the country celebrate it to mark the end of winter. Thus, it presents a great opportunity for eCommerce stores looking to keep their audiences engaged in January and offer end-of-season discounts or new seasonal entries.
Pongal
Guru Gobind Singh Jayanti
Get to Know Your Customers Day
International Day of Education
Republic Day of India
Data Privacy Day
E-commerce Marketing Calendar February 2024
World Cancer Day
international safer internet day
Inventors Day
Basant Panchami
Valentine's Day
Valentine’s Day is the highlight of February and one of the busiest shopping periods in Q1 for younger audiences. Therefore, it’s a great opportunity to share your love for your customers and offer themed products or special discounts.
World NGO Day
national science day
E-commerce Marketing Calendar March 2024
World Wildlife Day
International Women’s Day
International Women’s Day has become a huge bullseye on most Indian eCommerce businesses’ marketing calendars. Thousands of local brands engage with female audiences in India and promote different products or their movement.
Mahashivratri
Holi is one of India’s most popular marketing occasions for brands. This festival of colors is all about bringing people together.
world consumer rights day
International Day of Happiness
World Water Day
Earth Hour Day
Holi
World Tuberculosis (TB) Day
Good Friday
E-commerce Marketing Calendar April 2024
Aprils Fools' Day
World Health Day
gudi padwa
Eid al-Fitr
baisakhi
ram navami
Earth Day
World Malaria Day
E-commerce Marketing Calendar May 2024
May Day / International Workers Day
World Laughter Day
World Asthma Day
Rabindranath Tagore Jayanti
Mother's Day
National Nurses Day
International Tea Day
Buddha Purnima
E-commerce Marketing Calendar June 2024
World Bicycle Day
World Environment Day
World Food Safety Day
World Blood Donor Day
Father's Day
Eid-al-Adha (Bakrid)
International Day of Yoga
world social media day
E-commerce Marketing Calendar July 2024
Doctors' Day
World Chocolate Day
World Population Day
World Emoji Day
Guru Purnima
E-commerce Marketing Calendar August 2024
World Wide Web Day
Friendship Day
International Youth Day
Independence Day
August 15 marks the day when India got freedom from the British Empire and became an independent nation. Therefore, it’s one of the biggest days of the year for Indian businesses from a marketing perspective as they use it to capitalize on the country’s pride and patriotism to send their message.
Raksha Bandhan
Raksha Bandhan is one of the oldest traditions in India that acknowledges the special bond between siblings. It’s a relatively busy period for brands as siblings look to buy gifts online from eCommerce stores.
World Photography day
janmashtami
National Sports Day
E-commerce Marketing Calendar September 2024
National Teachers Day
Ganesh Chaturthi
September is a relatively quiet month on the eCommerce marketing calendar. Ganesh Chaturthi is among the few notable events brands use to boost engagement and promote discount offers.
National Chai Day
world tourism day
World Heart Day
E-commerce Marketing Calendar October 2024
world coffee day
world elderly day
Gandhi Jayanti
October 2 marks the birthday of Mahatma Gandhi, the founder of the nation and one of the key figures responsible for India’s independence.
World Smile Day
World Teachers’ Day
Durga Puja,
World Mental Health Day
International Day of Girl Child
Vijaya Dashami / Dussehra
World Food Day
Diwali
Diwali is perhaps India’s biggest religious holiday. Hundreds of millions of people celebrate this special occasion. As a result, it’s one of the most important periods for eCommerce brands looking to sell clothes, decorations, food, and other essentials on this big day.
Halloween
E-commerce Marketing Calendar November 2024
National Authors Day
Bhai Dooj
National Candy Day
Childrens Day
World Diabetes Day
International Students Day
National Entrepreneurs Day
International Men’s Day
Universal Children’s Day
World Television day
Thanksgiving
Computer Security Day
E-commerce Marketing Calendar December 2024
World AIDS Day
International Civil Aviation Day
Human Rights Day, Nobel Prize Day
National consumer day
Christmas
India is home to millions of Christians. As a result, Christmas is one of the most important holidays for brands to capitalize on before the year ends.
New Year’s Eve
December 31 may not be a holiday. However, it’s one of the biggest nights of the year as millions of locals host parties and other events to celebrate the big countdown. Thus, it’s an incredibly busy period for eCommerce stores for a wide array of products.
Which Holidays Are You Adding to Your Holiday Marketing Calendar?
Now that you have a better idea of the key events to target for your social media Digital marketing campaigns year-round, you can set up a dedicated eCommerce marketing calendar 2024 for your events and promotions. Of course, there are hundreds of other events or dates you can target. However, these mainstream events have proven to bring in the highest ROI.
Plus, if you need any help with your marketing efforts, get in touch with the eCommerce experts at Refresh Ideas right away.
Finally, once you've created your e-commerce marketing calendar, it's time to realise your goals! Allow us to assist you in creating a robust Shopify store geared to your business requirements. Get started now with our Shopify services!
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