The Ultimate eCommerce Marketing Calendar for India in 2025
Jan 10, 2025
One of the most common struggles most eCommerce businesses face is losing track of their marketing activities. Thus, social media marketing calendars 2025 have become a must-have tool for businesses looking to proactively plan future social media campaigns , promotions, product launches, and other marketing events around the most popular Indian holidays.
The only problem is that most marketing calendars are either generic (focused on global holidays) or filled with hundreds of irrelevant events for local audiences that may not suit every business.
Therefore, in this post, Refresh Ideas aims to solve both problems by sharing a simple and accurate eCommerce marketing social media calendar for 2025 for Indian businesses. So, feel free to check it out below and boost your social media marketing reach, ROI, and sales more effectively.
The Ultimate Marketing Calendar 2025 for eCommerce Businesses in India
E-commerce Marketing Calendar January 2025
New Year’s Day
New Year’s Day is one of India’s most popular celebrations. For eCommerce businesses, it’s an excellent opportunity to launch new products, promote clearance sales, or thank loyal customers with freebies.
Science Fiction Day
Guru Govind Singh Jayanti
National Youth Day , Swami Vivekananda Jayanti
Clean Off Your Desk Day
Lohri
Makar Sakranti
Makar Sakranti is one of the popular Hindi religious festivals. Millions of locals around the country celebrate it to mark the end of winter. Thus, it presents a great opportunity for eCommerce stores looking to keep their audiences engaged in January and offer end-of-season discounts or new seasonal entries.
Pongal
World Hug Day
Netaji Subhas Chandra Boss Jayanti
International Day of Education
Republic Day of India
International Data Privacy Day
Chinese New year
E-commerce Marketing Calendar February 2025
Basant Panchanmi
World Cancer Day
Safer Internet Day
Valentine's Day
Valentine’s Day is the highlight of February and one of the busiest shopping periods in Q1 for younger audiences. Therefore, it’s a great opportunity to share your love for your customers and offer themed products or special discounts.
Shivaji Maharaj Jayanti
Maha Shivaratri
World NGO Day
national science day
E-commerce Marketing Calendar March 2025
World Compliment Day
World Wildlife Day
International Women’s Day
International Women’s Day has become a huge bullseye on most Indian eCommerce businesses’ marketing calendars. Thousands of local brands engage with female audiences in India and promote different products or their movement.
holi
world consumer rights day
International Day of Happiness
World Water Day
Earth Hour Day
World Tuberculosis (TB) Day
Gudi Padwa
Ramzan Id/Eid-ul-fitar
E-commerce Marketing Calendar April 2025
Aprils Fools' Day
Ram Navami
World Health Day
Mahavir Jayanti
baisakhi
Ambedkar Jayanti
Good Friday
Easter Day
Earth Day
World Malaria Day
E-commerce Marketing Calendar May 2025
May Day / International Workers Day
World Laughter Day
World Asthma Day
Rabindranath Tagore Jayanti
Mother's Day
National Nurses Day
Buddha Purnima
International Tea Day
E-commerce Marketing Calendar June 2025
India Pride Month
World Bicycle Day
World Press Freedom Day
World Environment Day
World Food Safety Day
Eid-al-Adha(Bakrid)
World Blood Donor Day
Father's Day
International Day of Yoga
National Selfie Day
Global Pride Day
world social media day
E-commerce Marketing Calendar July 2025
Doctors' Day
World Chocolate Day
Guru Purnima
World Population Day
World Emoji Day
E-commerce Marketing Calendar August 2025
World Wide Web Day
Friendship Day
Raksha Bandhan
Raksha Bandhan is one of the oldest traditions in India that acknowledges the special bond between siblings. It’s a relatively busy period for brands as siblings look to buy gifts online from eCommerce stores.
International Youth Day
Independence Day
August 15 marks the day when India got freedom from the British Empire and became an independent nation. Therefore, it’s one of the biggest days of the year for Indian businesses from a marketing perspective as they use it to capitalize on the country’s pride and patriotism to send their message.
Janmashtami
World Photography day
E-commerce Marketing Calendar September 2025
National Teachers Day
Onam
World Literacy Day
National Chai Day
First Day Of Navratri
world tourism day
Ganesh Chaturthi
September is a relatively quiet month on the eCommerce marketing calendar. Ganesh Chaturthi is among the few notable events brands use to boost engagement and promote discount offers.
Durga Puja
World Heart Day
E-commerce Marketing Calendar October 2025
world coffee day
Vijaya Dashami / Dussehra
Gandhi Jayanti
October 2 marks the birthday of Mahatma Gandhi, the founder of the nation and one of the key figures responsible for India’s independence.
World Smile Day
World Teachers’ Day
World Mental Health Day
karoka Chaturthi (Karva Chauth)
International Day Of Girl Child Day
World Food Day
Diwali
Diwali is perhaps India’s biggest religious holiday. Hundreds of millions of people celebrate this special occasion. As a result, it’s one of the most important periods for eCommerce brands looking to sell clothes, decorations, food, and other essentials on this big day.
Bhai Dooj
Halloween
E-commerce Marketing Calendar November 2025
National Authors Day
Guru Nanak Jayanti
World Kindness Day
Children's Day
World Diabetes Day
International Day Of Tolerance
International Students Day
National Enterpreneurs Day
International Men's Day
World Television day
Thanksgiving
Black Friday
Computer Security Day
Delhi Queer Pride Parade
E-commerce Marketing Calendar December 2025
World AIDS Day
International Volunteer Day
International Civil Aviation Day
Human Rights Day, Nobel Prize Day
National consumer day
Christmas
India is home to millions of Christians. As a result, Christmas is one of the most important holidays for brands to capitalize on before the year ends.
New Year’s Eve
December 31 may not be a holiday. However, it’s one of the biggest nights of the year as millions of locals host parties and other events to celebrate the big countdown. Thus, it’s an incredibly busy period for eCommerce stores for a wide array of products.
Which Holidays Are You Adding to Your Holiday Marketing Calendar?
Now that you have a better idea of the key events to target for your social media Digital marketing campaigns year-round, you can set up a dedicated eCommerce marketing calendar 2025 for your events and promotions. Of course, there are hundreds of other events or dates you can target. However, these mainstream events have proven to bring in the highest ROI.
Plus, if you need any help with your marketing efforts, get in touch with the eCommerce experts at Refresh Ideas right away.
Finally, once you've created your e-commerce marketing calendar, it's time to realise your goals! Allow us to assist you in creating a robust Shopify store geared to your business requirements. Get started now with our Shopify services!
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